Not just aluminum, Novelis Aluminum.TM

World Wildlife Fund and Novelis lead the metals industry toward climate protection

Today, I’m proud to announce that Novelis became the world’s first metals company accepted into the exclusive World Wildlife Fund (WWF) Climate Savers program. This remarkable industry-first not only shows our commitment to reducing our carbon footprint, but also holds us accountable in pursuing the aggressive sustainability targets we’ve set to achieve by 2020.

Phil Martens, Novelis President and CEO (left), and Carter Robers, WWF President and CEO (right), meet in Washington, D.C. to discuss Novelis' commitment as the first metals company to join the WWF Climate Savers program.

Phil Martens, Novelis President and CEO (left), and Carter Robers, WWF President and CEO (right), meet in Washington, D.C. to discuss Novelis’ commitment as the first metals company to join the WWF Climate Savers program.

While we still have a ways to go in achieving our goals, today marks an achievement in and of itself. Our partnership with WWF shows that Novelis’ commitment to sustainability is steadfast, that we’re committed to success and that we’ve earned a seat at the table with other like-minded leaders in sustainability. Today marks a key moment in our sustainability journey and I’m inspired by the road ahead.

In order to be accepted into WWF’s Climate Savers program, companies must  set clear objectives to reduce greenhouse gas emissions and influence market or policy developments by promoting their vision, solutions and achievements. As a new member of the Climate Savers program, we will report Novelis’ progress to WWF on the following sustainability goals:

  • Reducing the carbon emissions from our operations by 10 percent
  • Reducing absolute carbon emissions throughout the supply chain by 50 percent
  • Increasing recycled content of our products to 80 percent

I’m proud to say we are already well on our way toward achieving these goals, with a 14 percent reduction in greenhouse gas (GHG) emissions and an increase of recycled content in our products from 33 percent to 46 percent since 2011.

This is just the beginning and the road ahead will be just as challenging as the road behind – but we are determined to get there. In the meantime, today will serve as a reminder of how far we’ve come as a company and how far we’re willing to go to lead the metals industry in more sustainable change.

3 Supply Chain Best Practices for Building a more Circular Economy

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Novelis’ Andy Doran discusses supply chain best practices for a more circular economy with fellow panelists at RWM 2014′s Circular Economy Connect Theatre.

For years, pioneers in sustainability have been talking about “closed-loop” and “cradle to cradle,” focused on bringing individual products and processes into a more circular life cycle. All the while, this life cycle concept has been evolving, from individual companies to a larger scale concept of an entire circular economy. But how do we get there?

As part of a panel discussion in the Circular Economy Connect Theatre at the Resource Efficiency and Waste Management Solutions (RWM) 2014 conference, I joined sustainability experts and fellow practitioners to address this question and share best practices. As we all continue to work toward similar goals, we find that many key learnings are not only replicable across companies and industries, but also potentially scalable across an entire economic system.

Supply chain is one area where such versatility and scalability is possible, making it a great starting point in building a more circular economy. After spending much of my career in the UK resource economy, including local and central government, as well as in the private sector, I’ve come to realize three fundamental best practices in establishing a more closed loop supply chain, on any scale.

  1. Strong relationships based on shared goals are critical. In a closed loop system, supply chain partners must work together to ensure both inbound and outbound shipments are moving efficiently, enabling the success of partners at either end of the loop, and every step in between. However,  strong relationships do not mean inflexible relationships. In my experience, companies and organizations that work together to continuously improve and innovate their joint processes have a greater likelihood of achieving success.
  1. Open collaboration is the foundation to developing strong relationships. One way to foster supply chain collaboration is to clearly define a common resource efficiency goal  that you and your supply chain partners share and establish benchmarks and strategies for achieving that goal together. Another common barrier to open collaboration is limited visibility and access to partners further down the chain. Being able to speak to your customers’ customers or your suppliers’ suppliers can make all the difference in establishing a more collaborative relationship.
  1. Value chains take supply chains to the next level, establishing value for each partner in the chain from improved profitability, material recovery and resource control, to a reduced carbon footprint and waste to landfill. Making the transition from a supply chain to a value chain realizes the benefits of a circular business model and is a critical pillar in achieving success in a closed loop system.

While these best practices are by no means exhaustive, they are just a few of the core strategies that companies employ in developing a successful closed loop supply chain. When applied on a macro scale, imagine what they could do for the circular economy.


Microbrewery Chooses High Recycled Content Can for Its Beer [VIDEO]

The Associated Press aired a story today featuring our first evercanTM customer, Red Hare Brewing Company, around why they decided to begin packaging in high recycled content aluminum cans. Thomas Sanders, an aluminum expert with Georgia Tech’s School of Materials Science and Engineering also weighed in, agreeing that the introduction of a high recycled content beverage can to the craft beer audience makes sense and he anticipates more and more people will get involved.


Advancing STEM careers, 80 engineers at a time

This summer marks the beginning of our 4th Engineering Development Program (EDP) at Novelis, with some of the world’s finest early career engineers from North America, South America, Europe coming together at our Global Research and Technology Center in Kennesaw, GA to kick-start their STEM careers. Participants from Korea, Malaysia and China will also kick off the program in Asia this September. Read more »

Congressman Gingrey visits Novelis Global Research and Technology Center

This week, Congressman Gingrey paid a visit to the Novelis Global Research and Technology Center in Kennesaw, GA.  Phil Gingrey, M.D. is the U.S. Representative for Georgia’s 11th congressional district, serving since 2003. His visit took place during Congress’ summer recess, enabling the Congressman to meet with Novelis Senior VP and Chief Technical Officer, Jack Clark, and learn more about the innovations taking place at the R&T Center in the Congressman’s district.

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