Not just aluminum, Novelis Aluminum.TM

Fighting fire with foam: Inside the Novelis Fire Department

The Novelis Oswego plant has the largest, most advanced fire department in the company, and in all of Oswego County, New York. With heavy machinery, molten aluminum and furnaces that reach more than 1,300 degrees Fahrenheit (700o C), the Department must be prepared for anything, and they are. We sat down with Jason Dexter, Fire Chief, Novelis Fire Department, Oswego, to get the inside scoop on what it means to be a Novelis firefighter.

Q: How long have you been fighting fires?

Jason:  Since I was 16 years old. My father was a firefighter, both my grandfathers were firefighters, even my father-in-law was a firefighter – in fact, he was Fire Chief at Novelis Oswego years ago. It’s part of who I am.

Jason DexterQ: What does it mean to have one of these uniforms?

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Sustainable Brands: We’re all in this together


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This week, we joined many of our key customers and partners in sustainability – including Ford, GM, Coca-Cola, Pepsi, Samsung, LG, WWF, the International Union for Conservation of Nature (IUCN), SustainAbility and many more – at the Sustainable Brands conference in San Diego. There we shared best practices and lessons learned from the past year and brainstormed ways to move forward in developing a more circular economy in the years ahead.

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The Innovation Challenge

What do companies like Apple, BMW, Airbus, Starbucks, Samsung, Bayer, Tesla and Facebook have in common?  What sets them apart from their competition?  Each of them is recognized as an innovation leader. They do not accept the status quo, they are constantly thinking disruptively and they always are looking for ways to improve. These companies have changed our lives. They have innovation in their DNA.

Notice that I did not include the names of any aluminum companies in this list. What shift within the industry would be necessary to make that happen?  Beyond the business value of innovation, think about what a recognition like this would mean to your company and its stakeholders.  It’s priceless.

Ultimately, successful innovation will determine the winners in our industry.

What does innovation really mean?

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