Not just aluminum, Novelis Aluminum.TM
We received exciting news earlier this week. I’m happy to share that Novelis has been selected as a finalist in the Pioneer category of the Circular Economy Awards. Organized by the World Economic Forum Young Global Leaders Circular Economy Taskforce, the awards recognize notable contributions to circular economy principles.
As we await the announcement of the winners in January during the World Economic Forum 2015 Annual Meeting in Davos, Switzerland, we recognize what an honor it is to be acknowledged in this global forum among some of the world’s most influential leaders in the circular economy.
The video below helps tell the story of our commitment to the circular economy – including all that we have done since setting our goals in 2011. It highlights the incredible commitment we have made to transition to a circular business model, and the results we’re achieving across our entire value network, from our business to our customers to society, and back again.
I recently came across a Harvard Business Review (HBR) article entitled “Why Germany Dominates the U.S. in Innovation.” Being from Germany but living and working in the U.S., I find myself conflicted by this argument, particularly as I work alongside some of our industry’s best and brightest every day.
Designed and constructed in partnership with students from Southern Polytechnic State University, this statue of F.R.E.D. (Future of Recycling and Engineering Developments) serves as a constant reminder of applied innovation for engineers and scientists working at Novelis’ Global Research & Technology Center in Georgia, USA.
It is no question that the U.S. is well known for being a leader of invention. However, it is applied innovation in which Germany distinctly excels.
Applied innovation is the development of inventions into a tangible use. German vehicles are one such example, in which often small, useful inventions are continuously adapted to improve upon opportunities in the marketplace. And as a result, German vehicles continue to be some of the highest quality cars on the roads today.
So, how has Germany mastered this practice of applied innovation? The HBR article points out one very influential factor, and that is the relationship between industry and academia.
German manufacturers closely collaborate with institutes and universities to optimize their current products and processes. This symbiotic relationship between industry and academia fuels applied innovation in a way that many U.S. companies only dream of.
Knowing that both the U.S. and Germany have their strong points when it comes to invention and applied innovation, many global companies develop strong collaborative networks that merge the resources of various nations and institutions. To do this requires:
1) A global mindset – Great minds are available in all parts of the world. The challenge is defining what product and process innovations are needed and collaborating with the right people and organizations to find a solution. That can only be addressed through a global research and development network. At Novelis, we have a network of Finite Element Modelers (FEM) in Europe, India and the US who are in constant collaboration to find the best calculated models for our customers around the world, regardless of region or nation of origin. Another example is our collaboration on automotive alloy optimization, in which our R&T centers and manufacturing facilities around the world work together solve the complex problems of the automotive industry, acting like a think tank and pulling from decades of experience, testing and research.
2) A tighter relationship among universities, institutes and industry – A mix of different partners often brings the most impactful results. Industry-wide innovations are often achieved through “clusters” – collaborations among industry partners, competitors and universities or institutes in order to tackle large scale industry challenges. Most recently, Novelis and the University of Leipzig, Germany partnered to develop a new thin layer pretreatment measurement device that resulted in a new patented technology. In addition to individual partnerships, Novelis is part of the Advanced Metals and Processes (AMAP) Open Innovation Research Cluster at the University of Aachen in which we work together with our competitors, customers and machine manufacturers to solve challenges facing the industry.
3) An industry-focused strategy within labs and universities – By targeting industrial challenges and merging ownership of intellectual property with related industries, universities may find not only an increase in funding and usable assets for their research but also professional ties for the development of both students and the university itself. Novelis’ collaboration with the Georgia Institute of Technology, better known as Georgia Tech, is one example in which a traditionally government funded research program opened itself up to industry investment. Today, Novelis coaches Georgia Tech students, collaborates with the university’s departments on industry challenges and sponsors academic development.
Overall, we continue to see companies significantly increasing their innovative power when they foster global collaboration among their own research labs, their partner universities and institutes around the world. This is a best practice that will continue to develop as we evolve into an increasingly global economy. The point is, inventions are made every day – the trick is collaborating in a way to evolve those inventions into the applied innovations that ultimately improve our world. And at Novelis, that’s exactly what we aim to do.
This map shows the location of all 223 U.S.-based companies that have decided to join us in support of the new U.S. Clean Power Plan. As you can see, the support is diverse and widespread.
The United States’ new Clean Power Plan is the single largest action a nation has ever taken to reduce its greenhouse gas emissions, and it’s an action that needs to happen.
As a global manufacturing company based in Atlanta, GA, Novelis has U.S. operations in New York, Indiana, Ohio, West Virginia, Kentucky and Georgia, as well as in 10 other countries around the world. We are committed to making those facilities and the products of our operations as sustainable as possible.
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Automotive News selected Phil Martens, President and CEO, Novelis as one of the global auto industry’s All Stars for 2014. All-Stars are selected based on their leadership in setting and directing the pace of the industry, continuing its recovery and driving progress.
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Earlier today in Washington, D.C., I gave the following oral testimony on behalf of Novelis Inc. before the U.S. Senate Committee on Homeland Security and Governmental Affairs Permanent Subcommittee on Investigations for a hearing on Wall Street banks’ involvement in physical commodities holdings.
Nick Madden, Senior Vice President and Chief Supply Chain Officer, Novelis Inc. testifies before the U.S. Senate Committee on Homeland Security and Governmental Affairs Permanent Subcommittee on Investigations for a hearing on Wall Street bank involvement with physical commodities on November 20, 2014 in Washington, D.C.
Chairman Levin, Ranking Member McCain and members of the Subcommittee, I appreciate the opportunity to be here today to speak with you and to answer your questions. My name is Nick Madden, and I am the Senior Vice President and Chief Supply Chain Officer for Novelis. We are the world leader in aluminum rolling and recycling and we are the largest buyer of aluminum – and I am responsible for that buying. I have 36 years of experience in the industry.
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